NASHVILLE, Tenn. (WZTV) — Bud Light drinkers in 32 states are being offered a $15 rebate amid continued response to some criticism over the company's marketing strategy.
The offer posted on budlight.com states residents of the select states can receive a $15 rebate with purchase of a 15-pack or larger case of Budweiser, Bud Light, Bud Select, or Budweiser Select.
It applies to the following states:
The rebate is valid through May 31 and will be paid via a digital prepaid card. Only one submission will be allowed per address.
Customers will need your receipt and product code (UPC) to upload no later than June 14. Just can the QR code on promotional signs for the rebate at participating stores and then follow the prompts which will ask for some personal information.
Customers can also visit budlightonusrebate.
The rebate comes as Bud Light sales have dropped significantly since the beer brand released its social media campaign featuring Dylan Mulvaney last month. Mulvaney, who shared a promotional video featuring a customized Bud Light can with her face on it, recently gained prominence for documenting her gender transition day-by-day on social media.
Bud Light was immediately criticized for the partnership, facing accusations of "going woke" and disregarding its consumer demographic. The backlash led to both a boycott of the brand supported by more than half of Americans and Bud Light's vice president of marketing, Alissa Heinerscheid, taking a leave of absence.