Iowa Hawkeye wave sparks wardrobe movement

The Iowa Wave t-shirt launched Sunday night, and by Monday, more than 500 had sold.

UPDATE (10/11 3 p.m.): More than 6,200 shirts have been sold since the online story launched on Sunday.


The newest tradition in Kinnick Stadium -- the wave to the University of Iowa Stead Family Children's Hospital (UISFCH) after the first quarter -- is quickly becoming a fan favorite.

The gesture is making waves across the Corridor and across the country.

University of Iowa graduate Brooke Mickelson is one of many joining the movement to spread awareness about the wave, transforming the Saturday gesture into a shirt of solidarity.

Mickelson, along with husband John, and two other families (the Phillips family and the Willis family), collaborated to create the Iowa Wave shirt.

All three families wanted to show their support for the children's hospital and its patients.

The t-shirt will officially debut November 4 at Kinnick against Ohio State, as the Buckeyes will face Iowa in a blackout game, where Mickelson said she's hoping to see the entire stadium decked out in wave shirts.

Less than 24 hours after launching on Sunday, more than 500 shirts had been sold.

Kinnick seats 70,585, but Mickelson said if any fan base can pack a house with pride, it's the Hawkeyes.

The goal of the shirt is two-fold: 1) show support for kids at UISFCH and 2) raise money for the hospital itself.

All of the proceeds from the shirt sales will go directly to UISFCH.

Visit to get your t-shirt.

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