American Heart Association celebrates 15 years of "Going Red" for Women

Thursday, February 8, Macy's is streaming a Red Dress Collection fashion event on Facebook live. This photo is from the 2017 event. (Photo, American Heart Association)

It all started in 2004. That year, 500,000 women died because of heart disease, according to the American Heart Association. Still, people associated the problem with older men. AHA wanted to change that. They needed a way for people to make the connection between women and their number one killer: cardiovascular disease. That's where the red dress comes in.

Each red outfit symbolizes the importance of taking steps to prevent heart disease and stroke. Just like choosing to wear red--stopping smoking, eating healthy, and monitoring your cholesterol are all within your control.

To celebrate the heart of the initiative, tomorrow on Facebook live, Macy's will stream a red dress fashion show. There will be celebrities, performers, and designers all coming together to raise awareness.

The association says in the campaign's fifteen years, the death toll in women decreased by 38 percent.

"Women are aware that heart disease is an issue," said Michelle Catlett, corporate events director for the American Heart Association of Cedar Rapids. "They are taking action. They are going to the ER right away if they are having those signs and symptoms."

To learn more about how to live stream the event, visit here.

If you'd like to get more involved in "Go Red for Women", visit this link.

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