CBJ Report: New luxury coming for moviegoers


Marcus bringing DreamLounger seating to CR cinema

The Marcus Wehrenberg Cedar Rapids Cinema at 5350 Council St. NE will be refitted with new DreamLounger reclining seats as part of a $1 million-plus upgrade.

Marcus Theatres acquired the theater, formerly called the Galaxy 16 Cine', as part of its acquisition of the Wehrenberg Theater chain last December. It is the first Marcus Theater in Iowa to be refitted with the DreamLounger seating. The project is slated for completion in early 2018.

The seating reclines fully at the push of a button, "like a nice recliner in your house," explained Julie Caan, Marcus Theatres' communications and media relations specialist. With the changeover, she said theatergoers will now reserve their seat location at the time they buy their ticket, whether months in advance or just before the showing.

The project will also include fresh paint, carpeting and draperies. The theater will remain open as the work proceeds in stages, and some of the auditoriums will be converted to DreamLounger seating in time for the latest release in the Star Wars movie series, which is expected to boost ticket sales.

Milwaukee-based Marcus Theatres completed its acquisition of the 14-theater Wehrenberg Theaters chain in mid-December, expanding to 68 locations in eight states. The company has DreamLounger seating at more than 60 of its first-run locations.

Meth-Wick Community completes 16-unit Oakwood addition

Meth-Wick Community in Cedar Rapids has completed construction of Oakwood, the newest condominium offering in its 68-acre senior living community.

The three-story building has six units per floor, ranging in size from 1,176-1,822 square feet. They include both one- and two-bedroom units.

Each of Oakwood's 18 units has already been sold and the move by residents began Nov. 1.

The development was based on input from people on a waiting list for Meth-Wick, who said they wanted to have enough living space to avoid the need to downsize from their current households, but still wanted the services of a senior community, according to Meth-Wick President Robin Mixdorf.

"It's the sense of community in your building and the safety of being in a building," Ms. Mixdorf said.

Meth-Wick officials said Oakwood brings the size of the total campus from 65 to 68 acres, and solidifies its position as the largest and most comprehensive Life Plan Community in Cedar Rapids.

LimoLink headed to former Kirkwood facility in Marion

Work has begun on a project to convert the former Kirkwood Training and Outreach Services building at CEMAR Center in Marion into a new home for LimoLink.

LimoLink provides chauffeur services to clients in 300 markets on six continents. The company announced tentative plans in April to build a new 30,000-square-foot facility in the Marion Enterprise Center to accommodate its growth. However, construction, which was expected to begin last summer, did not commence and a company spokesman confirmed this week that the plan has since changed.

LimoLink plans to complete the move into the 35,700-square-foot facility around the end of the year. The new location will provide enough room for continued growth, company officials said, and is less than a half-mile from its current headquarters off Highway 100 in Marion, making it convenient for current employees.

Timing was an issue in the change of plans, company officials said. It remained unclear whether a new facility could be constructed before the LimoLink's current lease expires in February 2018.

TCC Investments, owned by Jon Dusek and Ace Aossey, acquired the former Kirkwood building at 3375 Armar Drive earlier this year from a unit of Transamerica to consolidate their ownership of Armar Plaza, which has since been renamed. They have since resurfaced the parking lot and made other improvements.

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