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Mural Makers Color Outside the Lines

IOWA CITY, IA (CBS2/FOX28) - Artists painting the building-length mural outside of Yotopia Frozen Yogurt on the Ped Mall in Iowa City are looking for some help to finish the public art project.

"Who can't feel good about a cow? Who can't feel good about all the color?" said lead artist Megan Dehner.

The project started with a need for color. The once-beige brick wall is outside of Yotopia Frozen Yogurt, and has been a frequent home to graffiti. 

"I've always wanted to do a mural on this wall," said Yotopia owner Veronica Tessler. After three years of being open, Tessler was finally able to make the mural happen, but she needs some help.

"I see this as a community project, you know, the entrance to the Ped Mall benefits everyone," she said.

They want to raise $4,000 after receiving a $2,000 from the city of Iowa City. The money will go to paying for supplies and compensating the four artists working on the mural.

"Well, it certainly doesn't just pop out of nowhere and it doesn't happen over night," Dehner said.

The fundraising campaign is being run online through crowdfunding website called Crowd Tilt. It's listed under the name "Is This Heaven? No, it's the Ped Mall", a riff on the famous "Field of Dreams" line.

Tessler is also taking suggestions to name the cow that is prominently featured on the mural. Once the cow gets a name, she will also get a Twitter handle, so the mural becomes interactive. People downtown hope the location, the activity, and the art bring people together.

"There's a bit of a disconnect with the Iowa City residents and the students and when we can kind of bridge that with art, I think people can really understand and relate," said Iowa City resident Cynthia Hernandez. 

You can find more information about the campaign here:
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