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Meeting to Help Neighborbood Find Its Identity

CEDAR RAPIDS, IA (CBS 2/FOX 28)--A Cedar Rapids neighborhood is holding a first of its kind meeting.

The Wellington Heights Neighborhood Association wants to strengthen its identity.

At first glance Wellington Heights is just like any neighborhood.

"One of the biggest hurdles we're facing right now is a perception issue," said Justin Wasson, President of the Wellington Heights Neighborhood Association.

But work is being done through various projects to show that it is a safe place to live; now they are bringing it all together through a brand platform.

"It's an opportunity for residents of Wellington Heights to come out and talk about what they want for the community. What's the vision for the community, how do they want to see their community look," said Dorice Ramsey of the Jane Boyd Community House.

It's all thanks to the City of Cedar Rapids.

They are working with a marketing firm to help hold an identity meeting for some neighborhoods.

"What we're really doing is helping them identify what they want to be known for and then help market that particular point of view," said Mark Mathis, Chief Strategy Officer of Amperage.

The purpose is to identify the strengths of the area and help create a brand and direction for the neighborhood association.

"So it will help attract other people to the neighborhood. A lot of people say you don't buy a home, you buy a neighborhood so how do you talk about your neighborhood how you market it to other people," Mark said, creating a more defined purpose for the community.

"When you define your purpose it's just easier to act on it and find ways to improve the area, said Wasson.

The meeting is set for tonight at six, at the Paul Engle building.

It's open to anyone in the neighborhood who wants to offer input.
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