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Widening Minds and Wallets

IOWA CITY, IA (CBS2/FOX28) - With publishers, performers and other artists of all types coming to Iowa City, the goal for the Mission Creek Festival is to bring all different forms of art to town.

"Over time it's really grown from just music and lit to this full form programing," said Mission Creek Festival Marketing Director Zoey Miller.

It capitalizes on a cultural scene in Iowa city that's already appreciates art all throughout the year.

"It's a really nice atmosphere to be able to market yourself but to check out your friend's band or something totally new that you didn't expect because it's easy to do," said Miller.

And the venues benefit too.

Paul Armens works at The Mill, where they serve food in the front, but during this week, host a book fair in the back.

"It generally brings a huge crowd we generally get several hundred people come through," said Armens.

Miller says last year the festival saw more than 9,000 people over the entire week. She says this year is just as good if not better.

"People will come and come pop down from Cedar Rapids on Wednesday because their friend's at the festival and they want to hang out for a week," said Miller.

Those people spend money in hotels.

"People are willing to stay at the Sheridan for a couple days and hang out, go to a couple readings, get some good food," said Miller.

"This week is generally one of our busiest weeks of the year," said Armens.

Making Iowa City richer in culture, and in the pocket book.

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