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"Stay Classy" Campaign Aims to Curb Binge Drinking
CEDAR RAPIDS, Iowa (CBS 2/FOX 28) -- The state of Iowa is trying a new technique to curb binge drinking.
They hope to show people how ridiculous drunkenness looks to shame people, in a way, out of binge drinking.
"The focus groups that were done really indicated that humor was the best way to reach this audience," said Jenn Draper, Area Substance Abuse Council.
The alternative to binge drinking is to "Stay Classy" -- the name of the campaign.
"It's a very big issue here in Iowa. I think it's something that people don't realize, that binge drinking is technically classified as what it is," Draper said.
Draper said binge drinking can be as little as four drinks for women and five drinks for men in one sitting.
"I suppose you see it more in college-type communities," Nathan Rowe said.
Nathan enjoys a drink now and then and was surprised to hear that a couple drinks was all it took to constitute binge drinking.
"I think it just depends on the person. Some people can handle their alcohol better than others," Nathan said.
As long as folks stay classy, those managing the program call it a success.
"There is a healthy way to drink. We want people to be aware of that when they're doing it," Draper said.
To learn more, visit: www.stayclassyiowa.org