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University of Iowa Announces Historic Fundraising Campaign

IOWA CITY, Iowa (CBS2/Fox28) -- University of Iowa President Sally Mason has a big fundraising goal in mind. To met it, she'll need donations, a lot of donations. 

Mason unveiled “For Iowa, Forever More” campaign Thursday in Iowa City. “Our goal is ambitious. We aspire to raise 1.7 billion dollars,” said Mason.  
In the highly competitive Big Ten conference, it costs money to attract the best and brightest to campus. That's where  loyal alumni and donors like Janis Eelig come in. 

“You want to impact other people's lives, and you want to have it for future generations to come. So that's what we want to do,” said Eelig.  

Ellig says she gives back because if it wasn't for the University of Iowa, she wouldn't be where she is today. “As a search consultant, I look for great leadership, and I see this at the University of Iowa. I know the money is being well spent, and it's only going to grow for future generations of Hawkeyes. So, I'm very proud of the university,” said Eelig. 

The university has big plans for the money. They're building and renovating at places like the new Children's Hospital, the Pappajohn Biomedical Discovery Building, and a brand new arts campus. But Mason says it's not just about buildings; it's about people. 

“It's hard to say what's important. Obviously, we don't need buildings if we don't have really good people. So, if you'd ask me what the importance is here, it really is all about supporting people. What do people really need to do really good work? Well, they need first rate facilities as well,” said Mason. During Mason's 5 year tenure, the university has raised around $1 billion already. 
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