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Renovated 1914 theater re-opens in NewBo as Ideal Social Hall

The Jelinek family, owners of Parlor City & Eatery in NewBo, have renovated the Ideal Theatre Building into an event space. The grand opening is on Thursday from 5:00 p.m. to 9:00 p.m. (CBS2/FOX28)

The owners of Parlor City Pub and Eatery in NewBo said they weren't planning on taking on anymore post-flood restoration projects. But soon, they saw a need for a large gathering space in the NewBo area to host weddings, reunions, and social events. When the old Ideal Theatre building opened up, they jumped on it.

"When this space became available we saw the potential and the absolute gorgeous space that was available to be redone, and the need for a bigger event space," said Steph Jelinek.

The theater was built in 1914, and over the decades has been home to a number of different businesses since its closure as a theater in 1921. Over the recent years, it has been Borgenson Automotive Paint.

From restoring the old ticket booth, to restoring and repainting over holes in early 20th century murals - the Jelineks were excited to take on the project of refurbishing it and turning it into a place just as spectacular as it once was.

"The tin ceilings were scraped and patched in and were repainted to this nice rich gold color," said Jelinek.

In addition to the nearly 200 people that can fit in the inside of the hall, the Jelineks have created an outdoor space to accommodate tents, food trucks, and an additional 200 people.

It will be available for rental at an hourly rate. And while they hope people choose to host their gatherings there, they also hope it brings people to a whole new side of NewBo.

"Kind of venturing down here to 16th Ave. where there hasn't been a lot of development," said Jelinek. "With the completion of the flood wall and some more property becoming available, we anticipate that this area is going to start growing."

This Thursday from 5:00 p.m. - 9:00 p.m., Ideal Social Hall will have its Grand Opening for the public. Food and drink will be provided by Parlor City, as well as live music to hear the hall’s acoustics.

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